The Fragrance Foundation UK


Emma Vernon

It’s so hard to pick just one, but I can share the smells that bring me absolute unbridled joy (all because they remind of happy times and/or people/animals I love): bonfires, fresh squeezed limes, Bunny–my childhood stuffed animal, my cat’s head, & freshly grated pepper.

Joy Isaacs

I’m oddly comfortable with the smell of petrol because it reminds me of my childhood in South Africa. I have fond memories of a particular petrol attendant who would make my siblings and me laugh so much that we’d roll around in the back of the car squawking with delight. I wonder whether he ever imagined, nearly half a century later, that little laughing girl would hold such fond memories in her heart ~ here’s to you, ‘Funny Man’.

Anna Jackson

A few summers ago the light floral notes of elderflower drifted across my garden and in an instant the scent entirely and unexpectedly took me back to my childhood garden in Kent, and I had the wonderful feeling of being home. The incredible transportive effect of that moment led me to exploring the scents found naturally in each of the twelve months and the idea of Loriest & Co began!

Gaël Montero

My grandparents live in the Spanish countryside; when I visited them for Chritsmas, I started paying particular attention to the smells surrounding the area- pines, immortelle, lavender papillon, and cistus.

Only in my early 20s after an education in perfumery I realised that I grew up exposed to the smell of one of the most important raw material back-bones in perfumery (re: cistus)!

I think that smell is very different from perfume, and it would be interesting to translate this special scent memory into a perfume.

Bruno Jovanovic

There is a time in the year, right after the winter slowly sets down and at the spring reawakens, where you can smell a change in the air that suggests the arrival of spring.

It smells like the sun is coming up, the earth is breathing, the chlorophyll is waking up.

It is the end of the mineral authority of winter. The air smells like renewal nature.

The first time I smelled it, it overwhelmed me. And it still overwhelms me year after year.

I feel great emotion when winter fades away.

Sarah Baker

One of my strongest scent memories is of blooming lilac in springtime in my hometown Buffalo, NY.
We had a large lilac bush outside my childhood home, but lilac bushes are everywhere in Buffalo.

There is a dramatic blossoming event that anyone who has witnessed will remember.
The reason it’s so extraordinary is that Buffalonians will have just come out of a very long, grey, and cold winter (as always) and the blooming flowers mark the beginning of the new season.
The lilacs are so pungent, wafting through the air, and with the warm spring temperatures everyone’s windows will all be open.
I have such a strong memory of this springtime olfactory event, that no lilac interpretations in perfumery have accurately represented it for me.

Jasper Li

I wasn’t physically the strongest growing up.
My great grandmother always brought me to the Chinese doctor and I could never forget that smell of the medicine- it was pungent and unbearable but had this really interesting after taste, I was told that was the smell of patchouli.
Who would have thought this has become one of my favorite ingredients now?

Lisa Howarth

Stepping into my greenhouse I revert to childhood self. 
Spicy tomato leaf, pungent tagetes, damp earthy compost.
Its internal temperature affecting the notes from sweet to aromatic to musky.
Dependent on season as much as time of day.

Margherita Carini

The smell of a temple in the jungle during the monsoon season when monks were praying while burning incense sticks.
It was during a trip in Angkor Wat, Cambodia: the heavenly aroma of incense blended with the green humidity of the surrounding jungle, and the creaminess of the flowers offers – jasmine and frangipani- a perfume in itself!

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