The Fragrance Foundation UK


Janey Maple – Office Manager

My scent memory is Lily of the Valley which my Nan wore. I think it was by Yardley and we always bought her items from the range for mother’s day like soaps and body lotion as well as the perfume .
It is a warm and comforting memory – as she was as a person – the scent suited her perfectly !


Lawrence Hall, Commissioning Editor

The smell of roasting sweetcorn at Notting Hill Carnival takes me back to my childhood in Kenya; clutching my mother’s hand as we wound through the bustling Maasi market. Though the memories have been diluted by time, the redolence of those blackened kernels instantly transforms me into that excited child again.


Jane Boardman – CEO, Talk PR

I grew up the daughter of a pharmacist – my father owned shops throughout my early childhood so fragrance was in my blood from the very beginning.  My mother ran the shops and did the buying and loved fragrance.  Her personal favourite was Youth Dew by Estee Lauder and every christmas my father would treat her to something from the range – she loved the body lotion and cream, the body powder, the soap and so on – you could say she was an early adopter of what we now call layering.  The smell of that divine fragrance filled the house and even now reminds me of Christmas … and of my childhood – the close-knit and loving family I was so lucky to be part of and of course, of glamour & beautiful things.

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Katie Parkin- Consultant, Debenhams

Lacoste Touch of Pink reminds me of joining my football team for the first time and I have now played football for 8 years and smelling it always reminds me of Sunday football mornings.


Sarah Jessica Parker – Designer, Artist & Business Woman

I was living and working with an actress called Mary Mcdonnell, we were doing a play in Maine together. She wore Aliage by Estee Lauder, I was mad for Aliage. It was the first grown up fragrance I bought.



Marina Barcenilla – Creative Perfumer, The Perfume Garden

Patchouli reminds me of my parents… particularly of my mum. The angriest I ever saw her was when my sister and I smashed (by accident) a tiny vial of patchouli oil which mum had treasured for well over ten years, whoops! It was tiny, maybe a couple of ml, but the house smelled of patchouli for weeks. Our mum cried because she was so upset, my sister and I cried because mum was so angry with us, our dad cried tears of laughter because he loved the smell and thought the whole thing was rather amusing, and after a few days, we all cried because the smell just would-not-go-away!

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Suzanne Tomlinson – Careers Advisor, Nottinghamshire.

I have always loved fragrance and regularly snook into my aunties bedrooms when I was small to secretly see what glass pots, jars and bottles were on their dressing table.  I could recognise any perfume after just one sniff and am sure I would have been able to be a “nose”. I still love perfume today and in fact visited the perfume diaries exhibition at Harrods to look at it’s history.
My late Mum, Sue, always wore Estee Lauder Youth Dew throughout her life.  She sadly died four years ago.  Whilst out shopping recently in the small town where I live, a lady walked past me wearing Youth Dew.  I knew it straightaway and it stopped me in my tracks as the memory of mum getting ready all those years ago before she went out was so vivid in my mind.  It made me feel sad but also happy as it made me think of her on the spur of the moment which I think are such special moments of our lives.
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Clare Edwards

When I was young, I had a very long illness and through this time and for many years after especially during treatment I remember cuddling up to mum in her soft woollen tops safely buried in the heady fragrance which I would later come to realise was Chanel No. 5.
Mum rarely wore any other perfume as this was her favourite and dad always brought it home from business trips or a Christmas or Birthdays.
I since have had it bought for me from my husband and it evokes the memories of ‘safety’ ‘caring’ ‘warm cuddles’ ‘mum’s love’ and ‘tender moments!’
I’m now 44 years old and a mum myself. My lovely mother Elizabeth is 80 and still to this day will wear the same perfume with her pearls!

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Jill Hill, Founder of Aspects Beauty Company

Most people will remember how their parents smelt – it is part of family bonding.  My mother always adored Diorissimo, but it always came with an undertone of cigarettes and face powder, so sophisticated and adult in those days in the late 1950s.  I am transported back to childhood whenever someone wears Diorissimo – it is synonymous with full skirted silk taffeta ballgowns, mid- calf length cocktail frocks with long sleeved gloves, matching silk dresses with dress-coats and tiny hats with scraps of lace attached.

But my real love affair, the perfume that I still regard as “mine” is L’Heure Bleue.  It is my career fragrance because when I discovered it, I was working with Mary Quant in 1978  and we were developing her new fragrance (improbably called Q by Quant).  She was working through some blind tests and called a single sniff of L’Heure Bleue  “the ultimate treat”.  I started wearing it after that one introduction, and to me it embodies the sensuality that every woman needs to balance her power!   I loved it in the extrait best, with dollops of orange blossom, oodles of iris, masses of powdery vanilla and a weave of anis/licorice.  I wear it when I want to be happy, when I want to impress, when I am recovering, when I need comforting.  I adore it.  I am not so enamoured of its rework, and I tend to use that as a light alternative rather than the carnal elemental perfume which really does embody that hour between night and day, when things fall calm and clear.

Jill with her mother


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