The Fragrance Foundation UK


Bernie Grace

My scent memory is Paloma Picasso and when my now husband proposed to me in Bankok. We have now been married for 22 years and to this day when I smell it, it transforms me.Screen Shot 2018-02-14 at 13.27.00.png

Sharlene Hegarty

My husband has been buying me Chanel No.5 for 20 years… It will always remind me of him (I ran out of it in the summer!). Both my lovely Nannies wore lovely scents too, Coty L’aimant & a sweet violet one in a little round bottle, always used to pinch a drop! And my dad always wore Brut (only the glass bottle one) he’s been gone 30 years on the 25th 😢. It’s Youth Dew that reminds me of my mum when I was small, she now wears Coco Mademoiselle 😁🌹🥀Screen Shot 2018-02-13 at 16.41.51

Donna Taylor

My very 1st grown up fragrance was Poison by Christian Dior – I was 17 years old (Poison is 25) and just like the perfume itself – I was madly, heady and intoxicated in love, with someone who’d I spend the next 12 years of my life with… sadly (or so at the time) the relationship itself was ‘poisoned’ and didn’t last!!

Some of the notes from Poison I’m still drawn to in my perfumes today like Vanilla, Rose and Amber

The scent of ‘Mitsouko’ by Guerlain takes me back to time when I was really young, maybe I was about 10 years old – I remember my Mum using this as she was getting all dressed up for her ‘date night’ with my Dad, whenever I smell this it takes me right back to her getting ready in their bedroom and it was always the last thing she applied before leaving the house.


Kate Lord Brown

We lived in the orange groves of Valencia for three years, and my first child was born there. At certain times of the year when the trees blossomed, everywhere smelt heavenly: neroli in the fields, saffron and woodsmoke on the air, rich incense in the churches, the fresh smell of eau de cologne and jasmine as people took their evening walk in the village. Annick Goutal’s Eau du Sud and Diptyque’s Philosykos remind me of this –  golden sunlight glinting on water, a warm breeze in your hair. It’s a feeling of contentment – an elemental sense of being at home in the world and your skin. They are ‘my’ perfumes – and I still grow orange and lemon trees on the kitchen windowsill, and burn Jo Malone’s Orange Blossom candles at home to conjure up this magical time.

klb scent

Naomi Alderman

There was a scent Lancome used to make: Rouge Now Or Never. I remember smelling it one day walking through a shop and having to go around sniffing the different bottles until I worked out which one it was. It smells, to me, of my first job in the city, or dark evenings walking through twinkling London winter lights, of dark blue and silver glitter, of all the promise of young adulthood. The slim red bottle was like a science fiction artefact, the kind of glass key you could slip into a mysterious gate you never noticed before at the end of your road and disappear into… somewhere. Ahh, I’d love to find another bottle of it, but I think it’s gone forever.

Headshot Naomi Alderman

Nigel Brooks – Creative Director – Bath House

One of my earliest childhood memories is stepping through the heavy oak doors of our village church with my parents. .The spirit of Christmas was in the air and as silence fell I remember clearly the fragrance of linseed oil and beeswax wax of the pews, the musty paper of antique hymn books opening and the citrus notes of  oranges spiked with clove, so symbolic of Christmas time. Those magical nights, are memories of fragrance which stay  with you forever.

Nigel Brooks Bath House

Nicky Cox – MBE

My favourite scent of Christmas is chestnuts. I remember smelling my first one, being roasted by my grandad on the fire. It tasted just as good. Until this day, I always have chestnuts at Christmas. When I smell them being sold by street vendors, it takes me right back to being by the fire with grandad.

Nicky First News

Mrs Smith – Founder of Bluebell Biscuiterie

My earliest scent memory?  Freesias.
It’s Spring 1976.  I’m four and I’m the youngest of three bridesmaids at my cousin’s wedding.  We carry wicker baskets of white and yellow freesias and wear crowns of freesias in our hair.  Their fresh and sweet smell is almost sickly.  It’s the smell of boiled strawberry sweets.
We wear long, bottle green dresses with long sleeves and a frill around the hem.  We have dyed green ballet shoes on our feet. We wear pretty cream aprons covered in tiny cream and yellow flowers.  My mother made the dresses herself.  My dress still remains in my 7 year old’s dressing up box – it’s a favourite of hers.
The smell of freesias still makes the hairs on my neck stand on end and takes me back to that warm Spring day, the excitement of dressing up, being a bridesmaid for the first time and the happiness of a country wedding.
Mrs Smith

Aaron Coby

My earliest fragrance memory is of the flower farm my family had when I was growing up in Cornwall. Our family grew Kaffir lilies and Carnations. Fields and fields of endless flowers. To earn extra pocket money I used to cut the flowers put into a bucket and take to the packing shed where they would be bundled up for sale. The green note of the freshly cut stem mixed with the faint but sweet, spicy floral note of the flowers inspires me to create beautiful perfume.
Aaron Coby

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