How are you supporting National Fragrance Week?
The Fragrance Foundation UK is proud to lead the support for National Fragrance Week 2021.
The 24th – 30th May is a week dedicated to our industry,.
We want to take this opportunity to:
- Promote the importance of the sense of smell within society.
- Drive consumers in store.
- Encourage consumers to create their own “Wardrobe of Scents”
- Raise the Reputation of the industry.
In honour of National Fragrance Week, we have created a social media campaign that has built a fresh platform for retailers to engage with consumers. The Fragrance Foundation’s newest initiative is www.scentmemories.org
This site is for anyone to share their most poignant scent stories and we would LOVE to hear yours!
You can also use the site to interact with our contributors. Leave comments, like posts, even recommend brands or fragrances to compliment their favourite #scentmemories
In 2021 join us in promoting a National Week of appreciation for our industry. The options are endless when promoting your brand, and we want to provide you with as much support as possible. To collaborate with us on this celebration, you can contact our Marketing and Social Media Executive Jessie at firstname.lastname@example.org.