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The Fragrance Foundation UK

#ScentMemories

Month

June 2021

Tracy Beer

I have so many childhood memories of amazing smells as my Grandfather owned a florist and sweet shop next door to each other. Internally there was a linked door and I remember shifting between the sweet smell of Turkish Delight (and as of today it is still my favourite sweet to eat!) then the smell of the vivid pink roses in the florist. I am so excited for the next Parfums de Marly launch which mixes both floral and gourmand notes – watch this space!

Sarah McCartney

I was a well behaved child, generally speaking, but at the age of two I had one day of behaving badly.

The coup de grâce on my trail of unexpectedly naughty acts (stepping into a bucket of soapy water in my socks and shoes, squirting orange squash over the breakfast table…) was to pick buds off our beautifully aromatic mock orange bush and shove them up my nose so I could carry the fragrance around with me. This still seems quite reasonable. I was hurled into the pram with my baby sister and pushed at a sprint to the doctor’s surgery.

Despite the indignity of having them picked out of my nose with tweezers, the fragrance of the mock orange remains one of my favourites.

Haydn Williams

Mine is probably quite a common one (for a child of the 70s in the U.K!) but I love tobacco accords largely because they evoke strong memories of being in my Grandparents’ front room, which was regularly filled with the aroma of Grandad’s pipe smoke. He would perform the intricate rituals that went with it, getting just the right amount of tobacco from the pouch and then packing it into the pipe. At that stage it had a damp, earthy smell and he performed a series of puffs to ignite it. Once lit, it would become a rich, reassuring, smoky fog – and I always imagine it in conjunction with the faint soundtrack of horse racing on the TV!

As always, there are wider associations than just the scent itself – it encompasses the man himself, fond memories of childhood , the excitement of seeing grandparents, the place he lived and a snapshot of that period in time – the music, the decor, Christmas as a young child – I could go on.

In terms of fragrances that conjure up this memory, I’m drawn to Cedarwood Heart from @ostens_official because of the subtle smoke accord. When I smell it on my shirt or jacket it instantly transports me to my Grandad’s front room and makes me feel warm – and a little reflective. That kind of happy/sad – you know?

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