“One of my more vivid scent memories is of an afternoon walk from my school. It was my seventh birthday and I could not wait to get home and start the birthday celebrations; to open all my presents and to have a slice of cake. As I walked home through a nearby church garden, I suddenly ran into this beautiful cloud of a floral scent, so sweet and delightful. I instantly thought it was the most beautiful perfume I had ever smelt. Ignoring the birthday excitement, I started searching for the source of the smell. At some point, I looked down at my feet and noticed these tiny purple flowers in the grass. I remember sitting there on the cold grass amongst the violet flowers for a few moments, admiring their beauty, and thinking to myself how such tiny flowers can produce a fragrance so intense and beautiful.”