My mother adored perfume, and her favourite was Youth Dew by Estee Lauder, which was launched in 1953. My family emigrated to the US when I was 4 years old, and I wonder if it epitomised the liberation she must have felt, leaving England and everything she had ever known. Just a whiff of it, even now, transports me back to my childhood, to visions of her wardrobe of 1950’s-style party dresses, full skirts of taffeta with velvet bodices; I would try on Mom’s high heels while she got ready to go out, hair coiffed, makeup carefully applied. Her bedroom would be temporarily strewn with powders and potions, eye makeup, lipsticks… My mother would have her hair done once a week, and the scent of Elnett hairspray featured large… but Youth Dew would overpower everything with its spicy sweet intensity. Smelling it makes me sentimental, looking back to a time of my life that I cherish, when my mother was young and beautiful, when she had the world at her feet. From childhood I knew I wanted to be a part of the world of glamour, of fashion… my mother showed me that your choice of perfume is a personal statement. In a way I have been following the trail of Youth Dew ever since!