Our sense of smell, when presented with a particular scent, can trigger memories and evoke emotion; the olfactory function allows us to make these connections.
A key ingredient present in some of my favourite fragrances is iris. The rich, sensual aroma reminds me of my childhood; more significantly my Mother. The scent of Lou Lou by Cacherel was used everyday, it was my mother’s signature smell. The small blue bottle encased in a floral box, a delicate yet bold fragrance that represents my mother. As the times have changed, so has my mother’s scent; Armani “Because its you” and Valentino “Donna Acqua” are her favourites now. Still whenever I smell Lou Lou, for me it will always signify Mum.
The elegant, classy Mon Guerlain takes me back to my first endeavour into fragrance. It was my first job as agency in John Lewis to promote the fragrance launch. Released only a year ago, for Mothers Day, Mon Guerlain was the stepping stone for me to envelope myself in the world of fragrance and discover high end brands. The deep vanilla and aromatic lavender allowed me to explore luxury, French perfumery and appreciate these beautiful smells that I once considered “old”.
I’ll never forget my first fragrance. My 14th birthday, a gift set from a distant relative. An upgrade from Impulse and Charlie body sprays; Lady Gaga “Fame” – sensual floral Belladonna and Orchid transports me to my school days. More specifically my high school prom. A night filled with memories, my first grown up occasion – a milestone shaping my transformation from a girl to a young woman, A-levels were coming, my life was changing.
Jimmy Choo and Coach were my signature scents as a teenager. Sweet, floral, fresh and youthful. Whenever I smell these fragrances I think of all the under 18 discos, friends parties and family occasions in which I wore them.
As a 20 year old, my fondest memories are not far behind me . Gucci Guilty absolute transports me back to my childhood. The juicy blackberry notes evokes memories of blackberry picking with my Grandad every summer, the berries that grew in our back garden and the local fields. It reminds me of simpler times, enjoying the hot sun and exploring the outdoors.
My most recent scent memory is Acqua di Parma “Colonia Pura” released only last September. This immediately transports me to August 31st, my first agency job in House of Fraser Croydon where I now work as the Dolce and Gabbana consultant. Bergamot and Orange, the fresh citrus scents of the summer. Working in HoF, I created friendships and memories for the 2 months I did the Colonia Pura campaign. A Christmas temp job would soon follow this in October until January where I transitioned from a temp to a Dolce and Gabbana consultant. The Acqua Di Parma stand is opposite my DG counter and everyday at work, I am reminded of where I started and how far I have come, and how far I will continue to go.