The Fragrance Foundation UK



June 2018

Dagmar Smit

One of the fondest memories I have is when I met my Husband, Thomas. During out first meeting, Thomas asked me which fragrance I was wearing to which I replied “the same as you”. He responded in shock saying “which, Chanel?”, “No” I laughed,  “Champagne, but mine is by Yves Saint Laurent”. The perfume has since been discontinued however ever since that day I have treasured my flacon and smile every time I see it. For me, scents will always be at the centre of my memories and that is why I wanted to create Elegantes London.




Gillian Syron

My scent memory is from when my son was a little baby in 1998 he was very fond of the smell of Vanilla which was the smell of our first home.
About a month ago the launch of the unique Gentleman EDP Fragrance by Givenchy arrived. As an employee of Givenchy I brought home the new Fragrance for my son to try. When he tested the new scent he absolutely loved it and said it brought back fond memories of the first house where he grew up in.
Since then, he has used Gentleman EDP every day and has found his signature scent.

Reeda Ouzerdine

One of my first memories of scent was when my best friend bought me a bottle of Diesel Fuel(the original in the red cylinder bottle.) It reminded me of summer when I was a teenager, going to my first house party. It smelt of sweet, warm deliciousness and gave me such a sense of masculinity. I went to this party and got so many lovely comments- it gave me such confidence! Every time I smell vanilla cheesecake, for some reason it brings me back to that summer and that scent. It is incredible how powerful a perfume can be. The moment I put the fragrance on I felt two foot taller!


Philip Moores

My fave ‘connecting’ fragrance is ‘Chocolat’ by Il Provumo.  Tracy used to wear it when we first started going out, so it always reminds me of champagne and kisses at St Pancras.  And now we’re married.  So that worked!



Matt Rolls

One of the most memorable scents from my childhood is my mother’s all-time favourite fragrance: Dior Poison. Although it wasn’t her everyday fragrance; so when she wore it I knew we’d either be going out somewhere special, or would have family/friends coming over to visit. To the point where even now when I smell it I actually feel that same sense of joy and excitement you’d get as a kid when you expected something fun to happen.

Lydia Coomber

Funnily enough my first scent memory is from AVON. I remember sitting on the knee of this really glamorous women and she smelt divine – sweet and floral which is my go to now. She was my mother’s friend and Avon Rep, Annie. She looked so beautiful and I remember loving how she smelt! She used to give me lots of the really pretty little vial samples– what a treat to have my own collection of minis at 5.

I’m so lucky now to have the job of launching new scents for the same leading fragrance brand. Through AVON I have had the pleasure of meeting some of the world’s best perfumers and now get to pass these gorgeous scents on to my little girl.


Hannah Timson

I can’t put the smell into exact words, but it’s kind of musky and old. The smell you get in antique furniture when you open it, or an old cupboard under the stairs. It always reminds me of my Grandparents’ house in Lincoln. When we’d go up to visit them, they had these cupboards. One was filled with teddies and cuddly toys, and the other had loads of games in it. I particularly remember things like dominoes. I think my dad liked to play with them when he was young and so they’d kept them for their grandchildren. Whenever I smell that scent, to this day it takes me back to being a child with them.


Daniel Horner

When I was a toddler I had difficulty breathing through my nose and to help me get to sleep at night my mother use to massage the bridge of my nose with lavender oil. Every time I smell a scent that contains lavender it always takes me back to that comforting moment with my mother and how soothing it was. The memory is extremely vivid and the sweet note of Lavender always fills me with warmth and love and will remain with me for the rest of my life.


Katrina Sen

When I was 5 years old, my friend and I used to collect up roses from the Garden and make our own perfume to sell. We’d then take our earnings to the local corner shop and buy as many 5p sweets as possible!! The smell of roses always takes me back to being that 5 year old girl.


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