The Fragrance Foundation UK



March 2017

Thomas Dunckley- Freelance Fragrance Writer & Trainer

My grandmother is somewhat of an eccentric. I have such vivid memories of her bursting through the back door of our childhood home, rushing into the kitchen in her headscarf and shouting “cooeee” to announce her arrival.  In the winter she would bring the cold in with her – the icy smell of harsh winter air would cling to her, although she herself felt impervious to such trivial things as the elements.  I would always greet her with a hug and I loved the smell of her waxed Barbour jacket.  It was metallic but soft and warm, accented by the smell of her perfume.  The smell always meant good things; hugs from Granny and if we were lucky: sweets!


Emily Chalmers – Global Associate Director at TALK PR

I’m lucky to be part of a very close, loving and supportive family – and many of my most treasured scent memories centre on this. My Dutch grandmother in particular has lived around the world and continues to be an inspiration to me today. She speaks eight different languages and raised four children across four continents – my father being one of them. She has the most incredible stories of her life in far-flung places, always infused with much excitement and a touch of old world glamour that only eras past can evoke. Her signature scent, “Rive Gauche” by YSL is extremely distinctive and she’s worn it for as long as I can remember. It’s the perfect balance of gentle florals and warm woody notes infused with a subtle sharpness that always has a comforting, calming yet motivational effect on me.


Barry Wa

My mum died when I was only 2 years old. In my dad’s bedroom, on the dressing table, there was an empty perfume bottle that he never threw away, no label on it, cut glass, that had been used to decant perfume into. I always remember that when I was a kid, I was forever taking out the stopper and sniffing the bottle, I never knew what it was, but I knew it was my mum’s. When I got older and was truly interested in perfumes, I happened to try out Guerlain’s Shalimar, as soon I as I took a sniff, I started crying, because I realised that Shalimar was the perfume that the mum that I never knew wore, and was the scent of that empty scent bottle.

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Amanda O’Shaughnessy – Global senior Account Executive, TALK PR

My #ScentMemories favourite that comes to mind is Ralph Lauren Romance – my Mum’s fragrance when I was a teenager!
It’s the first perfume I ever borrowed from her and reminds me not only of summer nights and holidays with family, but also when I borrowed it, it made me feel “grown up” for the first time. The scent always makes me feel equally happy and nostalgic all at the same time! Fragrance started to become a big deal for me then – one of my fondest memories is shopping with my Mum, we’d always head to the fragrance hall first and spend ages trying them all.

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Leighton Denny MBE founder of Leighton Denny Light & Dark Fragrance Collection

When we’re asked about our scent memories we always go for the first smell that we remember or our first fragrance. I’ve said before that my answers would always be mandarin and Paco Rabannne XS, which was the first perfume that I ever bought, but another one of the scent memories that has been with me all of my life is leather.

Growing up in the eighties we all loved our leather jackets and I remember the smell that you used to get when you went into one of those stores. It was a rich, luxurious scent that just seemed to surround you. Throw in a suede coat and it felt like you were standing in the middle of a classic fragrance. I always used to remember back to that time whenever I smelled my rescue dog Rhino’s leather collar and lead. He was an absolute bundle of energy but unfortunately he died last year. So now when I smell leather it reminds me of him, and it always makes me smile.

When I launched LIGHT & DARK ORIGINAL in 2014 I wanted a classic, sensual fragrance that felt like you were being embraced when you wore it. This classic oriental style used patchouli, myrrh and amber to create the rich aroma, but I didn’t include leather. Maybe I should think about that for my next launch, perfume number five?!

LD HEAD SHOT 2016.[1]

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