The Hollister store moved into my town Southampton when I was in secondary school. The one thing people always commented on was that the whole store smelt like their signature So Cal men’s cologne. I’d never had a proper cologne before, then when I turned 17, I had some birthday money. I bought a bottle of So Cal and it became my signature almost instantly – my friends would say they knew I was coming because they’d smell me before I appeared.
Every Christmas I get a new bottle which lasts me until the next year, it’s the only true staple of my life.